王昌成：二季度与开发商进行广告及流量分成合作

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【搜狐IT消息】4月27日消息，第三届全球移动互联网大会今日在北京国家会议中心举行。中国联通应用商店运营中心副总经理王昌成在接受搜狐IT专访时表示，联通Wo Store从这个季度开始将在所有联通定制机中内置，并会在今年二季度与优质开发商进行手机广告、流量分成合作。同时他还透露，目前已经与九城Openfeint在手机支付渠道方面进行了合作。
+ ?- Y  [% [) l& y. O9 N6 K5 d9 Z　　王昌成对搜狐IT表示，今年二季度Wo Store会跟一些优质的开发商合作伙伴进行手机广告、流量分成合作，这些都是希望能带给开发者带来更多的利益。
! U; f. P: l0 p# n　　同时，王昌成还表示，中国联通Wo Store自有一套由中兴通讯承建的手机广告平台，并认为随着用户规模的不断扩大，手机广告会成为开发者重要的盈利来源之一。
; _3 y$ ]0 o  g# ^; K2 `0 m! v　　王昌成向搜狐IT透露，目前已经与九城Openfeint社交游戏平台进行了手机支付渠道方面的合作，并在随后推出一系列相关游戏产品。
; @& o) ~6 _: Q% E3 a% C　　以下为专访实录：
　　主持人：您能否谈一下目前Wo Store的运营情况？
　　王昌成：开发者的数量我们现在是5000多个开发者，实际上今年我们更关心开发者的质量，因为我们看到虽然我们有海量的注册用户，但真的用户的下载和活跃度其实还不是太高。这里边我认为一是用户不会用，很多终端还没有
　　达到这个条件，第二个就是没有找到好的应用。今天我们都看到了好多好的应用，我们希望把这些都带回去。
　　主持人：现在Wo Store整体的运营模式是怎样的？
　　王昌成：是我们自己运营。然后我们也想跟很多合作商联合运营，其实我们在搜狐微博上一直有合作，我们最早在搜狐上开通了Wo Store的官方微博，然后我们也相信会有很多的下载合作，我们希望借助原来互联网上强势的流量
7 M, p) P# D. D$ w( k; k　　，来一起共同把这个事情给做好。
　　另外我们也会改变现在一锤子买卖的方式，就是目前的3、7分成比例，我们会在二季度跟我们的优秀的开发商合作伙伴做一些流量的分成，包括广告的合作，这些都是我们希望能带给开发者更多的利益。
　　主持人：Wo Store手机客户端的装机量情况是怎么样？
" E6 L; W1 G7 i) \　　王昌成：这个马上你就就会在市场上看到，所有的联通定制机都会预装我们的Wo Store，从这个季度开始。
　　主持人：Wo Store区别于其他运营商的优势是什么？
  J& [" X# v/ I! G' ?5 ~0 W　　王昌成：我们有WCDMA，覆盖率非常领先，无论是数据还是漫游，网络速度非常快。另外就是我们终端的丰富性和广泛性，一定会在未来给我们的发展带来机遇。
　　主持人：您怎么看运营商开放自身能力的问题？
1 V2 a. [8 q$ L$ X7 g- w8 c. z　　王昌成：前边我说道的广告也好，流量分成也好，其实计费的能力我们都有接口，而且我们已经在跟九城的Openfeint的支付环节进行了合作，我们的游戏频道也会随之推出一系列的产品出来。
. H( Q9 U% q3 o+ A　　主持人：您怎么看开发商使用手机支付的方式？
" Q# }" X' |2 i% u! P' B$ e　　王昌成：手机支付是一种方式，开发商应该选择更方便，更快捷的手段，同时做好他自身的应用开发和推广。
　　主持人：您怎么看手机广告对开发者盈利的贡献？
& ~- g# R( f) H9 N　　王昌成：我们认为今年底应该能看到，随着用户的增长，规模会越来越大。各家运营商的用户都形成一个聚会之后，手机广告足以成为开发者的盈利手段。
　　主持人：联通是有自己的手机广告平台么？
0 E( j& w5 t' ~! d) n7 V' k, o6 B　　王昌成：我们有。其实我们也是借鉴了很多其它广告平台，我们的手机广告承建方是中兴通讯，他给我们搭建了一个很好的平台，能帮助我们做到一些这方便的事情。
' l6 F* h4 R( q　　主持人：您对Wo Store今年的发展预期是怎样的？
　　王昌成：我们认为这个难以预期，而且也希望能超出预期。
3 E. p* O; e  Y) `7 a  a4 L　　主持人：谢谢王总！
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