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【搜狐IT消息】4月27日消息,第三届全球移动互联网大会今日在北京国家会议中心举行。中国联通应用商店运营中心副总经理王昌成在接受搜狐IT专访时表示,联通Wo Store从这个季度开始将在所有联通定制机中内置,并会在今年二季度与优质开发商进行手机广告、流量分成合作。同时他还透露,目前已经与九城Openfeint在手机支付渠道方面进行了合作。0 L$ W5 ]# U: X1 p! R/ q
王昌成对搜狐IT表示,今年二季度Wo Store会跟一些优质的开发商合作伙伴进行手机广告、流量分成合作,这些都是希望能带给开发者带来更多的利益。
# t) b k+ ?. D4 ^+ J 同时,王昌成还表示,中国联通Wo Store自有一套由中兴通讯承建的手机广告平台,并认为随着用户规模的不断扩大,手机广告会成为开发者重要的盈利来源之一。" n. F: C* u. m3 p
王昌成向搜狐IT透露,目前已经与九城Openfeint社交游戏平台进行了手机支付渠道方面的合作,并在随后推出一系列相关游戏产品。
2 M. @- Q, y2 b% @ 以下为专访实录:
3 v( o+ M1 ^6 }& M( m, I$ V 主持人:您能否谈一下目前Wo Store的运营情况?+ \& n5 D x7 x
王昌成:开发者的数量我们现在是5000多个开发者,实际上今年我们更关心开发者的质量,因为我们看到虽然我们有海量的注册用户,但真的用户的下载和活跃度其实还不是太高。这里边我认为一是用户不会用,很多终端还没有& H0 l8 B0 F& \1 y7 _
达到这个条件,第二个就是没有找到好的应用。今天我们都看到了好多好的应用,我们希望把这些都带回去。- U( ~, `4 K* n, Z9 a3 g+ C
主持人:现在Wo Store整体的运营模式是怎样的?9 F: T/ ]/ F0 p+ D" g5 e9 f$ _% y
王昌成:是我们自己运营。然后我们也想跟很多合作商联合运营,其实我们在搜狐微博上一直有合作,我们最早在搜狐上开通了Wo Store的官方微博,然后我们也相信会有很多的下载合作,我们希望借助原来互联网上强势的流量
" U% z9 w9 A: D# q9 Z/ M" A$ V ,来一起共同把这个事情给做好。
/ F7 l3 _+ I" l0 R! t7 Z 另外我们也会改变现在一锤子买卖的方式,就是目前的3、7分成比例,我们会在二季度跟我们的优秀的开发商合作伙伴做一些流量的分成,包括广告的合作,这些都是我们希望能带给开发者更多的利益。
$ R, X0 D: p1 f. ] 主持人:Wo Store手机客户端的装机量情况是怎么样?, `1 f0 q( v0 R. v4 `# {5 ]* E( D
王昌成:这个马上你就就会在市场上看到,所有的联通定制机都会预装我们的Wo Store,从这个季度开始。! `# N9 _# b* w& S
主持人:Wo Store区别于其他运营商的优势是什么?
4 J% d: O x- ]& E9 x 王昌成:我们有WCDMA,覆盖率非常领先,无论是数据还是漫游,网络速度非常快。另外就是我们终端的丰富性和广泛性,一定会在未来给我们的发展带来机遇。
# h$ f& p" @* z; t: i3 o* p2 R( d 主持人:您怎么看运营商开放自身能力的问题?4 A8 n! r, M$ `; s8 F( x; g
王昌成:前边我说道的广告也好,流量分成也好,其实计费的能力我们都有接口,而且我们已经在跟九城的Openfeint的支付环节进行了合作,我们的游戏频道也会随之推出一系列的产品出来。( t) C% r1 I6 v5 g
主持人:您怎么看开发商使用手机支付的方式?
; k; q! x5 W4 U+ T9 w+ ] @ 王昌成:手机支付是一种方式,开发商应该选择更方便,更快捷的手段,同时做好他自身的应用开发和推广。0 N1 F0 A! ] o
主持人:您怎么看手机广告对开发者盈利的贡献?
" G- F' d, L3 j& c0 n& i, z 王昌成:我们认为今年底应该能看到,随着用户的增长,规模会越来越大。各家运营商的用户都形成一个聚会之后,手机广告足以成为开发者的盈利手段。" L$ P! c) w, x& M; c @
主持人:联通是有自己的手机广告平台么? k- B) q8 O3 M* k9 j/ q/ i
王昌成:我们有。其实我们也是借鉴了很多其它广告平台,我们的手机广告承建方是中兴通讯,他给我们搭建了一个很好的平台,能帮助我们做到一些这方便的事情。. a; O' G0 d% j* H
主持人:您对Wo Store今年的发展预期是怎样的?/ A% e& e6 }1 o, n9 p
王昌成:我们认为这个难以预期,而且也希望能超出预期。; w3 I) X4 A, h" L# q
主持人:谢谢王总!
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